$$ || Anastasia Beverly Hills is a makeup brand with a unique variety of products. They are best known for their high quality eyebrow products, liquid lipsticks, and eyeshadows.

$ || Arctic Fox provides vegan and cruelty-free long-lasting semi-permanent hair dye that is made in the USA. They donate 15% of their profits to help prevent animal abuse and hair dyes are only $7.99!

$ - $$ || Beauty Bakerie is a Black owned indie cosmetics brand that has a variety of shades and very cute packaging. Although there are unfortunately no locations in the Bay Area, we couldn't pass this light, sweet themed brand up! Check out their online store!

$ - $$ || Home to affordable cosmetics and popular collaborations with beauty influencers—such as: Carli Bybel, Ashley Tisdale, Lindy Tsang (bubzbeauty), Shannon Harris (Shaaanxo) and Judy Travis (ItsJudyTime). Besides their online store, bh cosmetics can be found in store at Ulta and other retailers—Walmart, Target, Macy's, Sears, and Urban Outfitters—online!

$ - $ || Most popularly known for their great lip products, Colourpop is a very affordable make up brand based in LA. They have wide selections of products and variety of shades! Many products are also vegan!

$ || Found in drugstores and Ulta, elf is a quality brand for how affordable it is. Cruelty-free and easily found, check it out the next time you're at your local drugstore!

$ - $$ || Run by popular internet personality/youtuber and beauty blogger Michelle Phan, Em Cosmetics is a simplistic brand that supplies vegan products. With their monochromatic packaging, their products have a beautiful minimalist feel.

$$ || Lush has handmade and 100% vegetarian products that have naked packaging! They're widely known for their bath bombs but have tons of products from cosmetics to skin and hair care. They also have cool stickers saying whose team made the product.

$$-$$$ || Manufactured in Seattle, Paula's choice is cruelty-free skincare company that has no added fragrances or dyes to irritate your skin. Products range from a variety of prices but they are worth every penny. A majority of their products are vegan but they provide a list of their products that are not. here.